Different cultures have different approaches towards various things and when spreading your word, you must never ignore them. For instance, if the color red symbolizes as luck in China, it is considered purity in Indian but in Western countries it represents danger!
When entering foreign markets you have to make a mark to tell them what you know, who you know, but that’s doubly true in many parts of the world. You must build relationships with potential customers and partners in new markets.
Before launching anything formally and officially, early visits and building a good affiliation are a prerequisite to success.