Keeping up with current issues
Sometimes there are certain current issues that can force the business to take a step back and re-evaluate its marketing slogans. There are countless examples of such issues that have occurred over the years.
You must not believe that the avenues you currently focus on could be the routes you could focus on in other markets. Companies have had to take immediate measures to change to a new and less-than-original concepts.
Similarly in some parts of the world, due to sudden change in some current situation of the country’s cultural differences, the businesses even have to start from scratch from printing and events to a more prominent part of marketing mix, particularly when starting out.