Ways to Improve International Marketing Strategy

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Importance of localization

Importance of localization

When putting together an affirmation for a marketing or initial campaign, it is important that you understand that marketing success requires localization. But many misunderstand the term and confine it to ‘translation’ only, which is not correct. Localization does not mean translation.

Localization means to know the culture and local gradation. And it is crucial to success. Some areas are best delivered locally, especially when working on strategic proposals and partnerships. Working on a global marketing campaign can often be hard to do. But this can be avoided by setting parameters within local marketing.

Operate teams to monitor local programs such as branding, strategic marketing, large-scale campaigns, social media strategies and global PR. This can all be performed by one central marketing team, to ensure uniformity across the board.

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